Terms of Service

Draft for legal review — not yet in force. Items in [square brackets] need confirming before publication.

Last updated: 2 October 2026 · Version: 2026-10-03-draft3

These terms are an agreement between Inside & Out Digital Ltd (trading as Audova), a company registered in Scotland under number SC334849, whose registered office is at 38 Inchgarvie Avenue, Burntisland, Fife, KY3 0BU ("Audova", "we", "us"), and the business or organisation that signs up to use Audova ("you"). By creating an account, or by using the service, you agree to these terms, to our Acceptable Use & Fair Use Policy and to our Data Processing Agreement, which form part of them. If you sign up on behalf of a business, you confirm you have authority to bind it.

Audova is a business-to-business service. It is not offered to consumers.

1. The service

1.1 Audova is an online email marketing and customer relationship platform. It lets you collect and manage your customers' contact details and consent, build and send email campaigns and automated journeys, and see how they perform.

1.2 Your account is organised into locations. Each location has its own subscriber list, sender details and branding; a customer who subscribes to several of your locations is held as one contact. You choose how many locations to set up.

1.3 We may improve, change or remove features from time to time. If a change materially reduces the service you are paying for, we will tell you at least [30] days in advance and you may cancel before it takes effect.

2. Your account

2.1 You must give us accurate information when you sign up and keep it up to date. We verify the email address and mobile number used to create the account.

2.2 You are responsible for everyone you invite to your account and for keeping sign-in details secure. Tell us straight away at hello@audova.co.uk if you think your account has been accessed without permission.

3. Plans, fees and payment

3.1 Plans are priced per location, per month, as shown on our pricing page when you sign up. A one-off guided setup fee applies to accounts with more than one location, as shown on our pricing page; there is no setup fee for a single location. Optional add-ons are charged as shown on the pricing page.

3.2 Fees are billed monthly in advance through our payment provider, Stripe, starting on the day you sign up. You pay for the locations you have set up; adding a location adds its monthly fee from that point. Prices exclude VAT, which is added at the applicable rate.

3.3 Your plan includes the usage allowances shown on the pricing page (email sends and AI actions per location per month). Allowances do not roll over. New accounts have a lower daily sending limit for their first [30] days, and we may raise an account's allowances on request. Fair use applies to every plan — see the Acceptable Use & Fair Use Policy.

3.4 If a renewal payment fails we will tell you and retry. Until it is paid, access to your account and sending are paused.

3.5 We may change our prices by giving you at least [30] days' notice by email. The new price applies from your next billing date after the notice period; you may cancel before then.

3.6 Where we offer a free trial, you will not be charged until it ends, and you can cancel at any time during it.

4. Cancellation and termination

4.1 You can cancel at any time from your account settings. Cancellation takes effect at the end of the billing month you have paid for; we do not refund part-months [except where the law requires].

4.2 We may suspend or end your account if you seriously or repeatedly breach these terms or the Acceptable Use & Fair Use Policy, if you do not pay, or if your use puts the service, our sending reputation or other customers at risk. Where we reasonably can, we will warn you first and give you a chance to put things right.

4.3 Please export your data before your paid period ends. After it ends we will provide an export on request, and we delete account data as set out in the Data Processing Agreement.

5. Your content and your customers' data

5.1 Emails sent through Audova include a small "Powered by Audova" footer link [unless your plan or an add-on removes it, once available].

5.2 You own your content and your customers' data. You give us the rights we need to host, process and send it in order to provide the service.

5.3 For your customers' personal data you are the controller and we are your processor. The Data Processing Agreement sets out how we handle it.

5.4 You are responsible for having a lawful basis, and where needed the consent, to email the people on your lists, and for complying with UK data protection and electronic-marketing law (including the UK GDPR and the Privacy and Electronic Communications Regulations).

6. AI features

6.1 Some features use artificial intelligence to suggest copy, designs and insights. AI output can be wrong or unsuitable. You are responsible for reviewing anything AI produces before you send it.

6.2 AI features are subject to a monthly allowance per plan. We may suspend AI features where we reasonably believe they are being misused.

7. Our responsibilities

7.1 We will provide the service with reasonable skill and care and use reasonable efforts to keep it available, but we do not promise it will be uninterrupted or error-free. Planned maintenance will be scheduled to minimise disruption.

7.2 Email delivery depends on recipients' providers, which we do not control. We do not guarantee that any particular email will be delivered, placed in an inbox or opened.

8. Liability

8.1 Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot be limited by law.

8.2 Neither of us is liable for loss of profits, revenue, business, goodwill or data, or for any indirect or consequential loss.

8.3 Otherwise, each party's total liability under these terms in any 12-month period is limited to the fees you paid us in the [12] months before the event giving rise to the claim.

9. General

9.1 We may update these terms. We will give you at least [30] days' notice of material changes by email; continuing to use the service after that means you accept them.

9.2 Neither of us is responsible for delays caused by events outside our reasonable control.

9.3 These terms are governed by the law of Scotland, and the Scottish courts have exclusive jurisdiction.

9.4 Questions about these terms: hello@audova.co.uk.